The new social network – Instagram: Where the world converges
Instagram is a free application for iPhone or Mobile Android that allows you to take pictures and modify them with special effects, to then share them on social networks like Facebook, Tumblr, Flickr and Twitter.
Instagram was created by Mike Krieger and Kevin Systrom in 2010. Starting from version 4.0 application allows the user taking videos with a maximum duration of 15 seconds. This new tool includes image stabilization with which the user can record good shots, even if it is in motion.
- It takes pictures square and rounded at the tips.
- Has eleven digital filters that allows to transform the photographs taken.
- It allows to modify colours, atmosphere, edges and tones of the photo.
- Photography can share it in services such as: Facebook, Flickr and Twitter.
- Processes and share photos that are already on the phone.
- The application is available in 25 languages, including Spanish.
How to install Instagram
- You must get the free version from the Apple Store or Google Play depending on which your mobile device.
- Once downloaded, it starts the application by clicking on the icon, which can easily be recognized as a camera.
- To use the application it is necessary to check, by placing a user name, an email address, a password, a phone number and a picture.
- It is recommended to start with a search for friends on Facebook and other social networks, who already have an account on this network.
- The application will suggest a list of friends, to follow them you must click on the button continue to send and receive their photos. Once selected the users, you must click the ‘done’ button.
- If you are working with a photo, do click on the middle button, at that time turns the camera on the mobile device, taking a photograph or by selecting it from the Gallery of photos on your mobile device. You can then apply various filters that has the application and share the picture on social networks that you want to. In addition, include a description of the picture, where you can include tags related to image and mention to people.
- Finally, you can know the images published by the friends and acquaintances from the “Browse” button, here is can comment the photographs and, by clicking on the button “I like” share with other friends of any social network.
- Instagram is a very interesting and fun. Now it will take only 14 Mb. space to be able to download it.
Instagram’s popularity has been increasing exponentially with thousands of new users flocking to platform to share their photos and daily moments. Celebrity accounts are among the most viewed and many users try to find ways to increase their number of followers to become as popular as those users. There are plenty of free ways to increase the number of followers but a new type of market has flourished with instagram’s popularity. The selling of cheap Instagram followers and other commodities associated with the website are on the rise, with clever marketers taking advantage of the situation.
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Fato: Existem mais 80 milhões de usuários do Instagram em todo o mundo. Esta plataforma on-line social pode ser sua vantagem sobre os concorrentes em empreendimentos de negócios. O que está esperando? Você pode se inscrever e compartilhar sobre as coisas que você tem para oferecer.
Informe seus seguidores sobre a actualização mais recente do seu negócio. Sempre que houver compromissos de negócios, como feiras ou convenções, os proprietários do negócio podem notificar seus seguidores por meio de upload de imagens no Instagram. Tirando fotos e assinantes no local específico de marcação podem aumentar visitas e vendas. É importante ser criativo em tirar fotos. Photogene e ColorSplash são que os dois mais comumente usados aplicativo de edição no Instagram. No marketing de eventos, VIP descontos podem ser oferecidos aos assinantes.
As pessoas estão à procura de excitação e recompensas. Segurar um concurso como uma atividade é um compromisso emocionante para atrair audiência.
Os usuários do Instagram podem usar o recurso de geotagging para marcar uma posição específica sobre onde as imagens foram tiradas. Para os negócios, os clientes podem ser mais familiarizados com o local do negócio com o recurso de geotagging.
Lembre-se de que as pessoas mais bem sucedidas são conhecidas hoje, aproveitar-se dos meios de comunicação sociais. Existem ainda mais razões para comprar seguidores de Instagram que vão desde marketing à necessidade de tornar uma conta mais popular para mostrar aos seus amigos e familiares.
Como utilizar o Instagram para fazer dinheiro
Começar um negócio pode ser uma das decisões mais difíceis que você terá que fazer toda a sua vida. Isso é não só com o fato de que você tem que vir com uma grande quantidade de dinheiro que você usará como um capital, mas também colocá-lo em jogo. Ter seu negócio proprietário pode ser uma oportunidade de fazer ou quebrar. Você tem que esperar nada porque não fazes ideia do que vai acontecer a seguir. No entanto, é uma boa atitude se você vai ficar otimista para que você esteja mais enérgico para alcançar seus objetivos de negócios. Embora o futuro é incerto, você tem que definir seu destino para que você tenha suas razões para fazer esforços para isso.
Uma das melhores maneiras se você está planejando para ter seu próprio negócio é marketing on-line. Este tipo de plataforma de negócios não exigirá que você tenha um grande orçamento, que é favorável aos negócios, as pessoas de espírito. Todos sabemos que um dos fatores que impedem as pessoas de perseguir seus sonhos de ter seu próprio negócio é a falta de capital. Mas com marketing on-line, você só precisa criar seu próprio site e pensar em uma estratégia de marketing que você usará em publicidade, o que pode oferecer às pessoas. Você pode fazer o site por si mesmo se você é conhecedor com habilidades técnicas ou computadores e se não considerar adquirir a ajuda de uma empresa de hospedagem web. No que diz respeito a estratégia de marketing, tente fazer uma pesquisa on-line e obter idéias relevantes para você decidir qual deles irá funcionar para o seu negócio.
É também uma parte difícil para um comerciante on-line escolher qual estratégia de marketing ele deve utilizar para promoção do negócio. Você pode dizer que ele pode ser o seu caminho para o sucesso que significa que você realmente tem que colocar muita atenção a ele, caso contrário você estará em grandes apuros. Várias estratégias de marketing são apresentadas on-line. Alguns deles podem ser obtidos com a ajuda de profissionais, enquanto outros apenas precisam de suas capacidades para colocá-lo em ação.
Social networks and marketing: confidence without investment
Sales professionals have found that the media 2.0 are useful to them, however, their companies are not spending enough money on them
Sellers rely on social networks to help them in their work, however, companies still do not invest significantly in them. You are the conclusions of a study of the specialized portal Omobono, based on a survey posed to senior executives, which is concrete that eight of ten respondents point out that the media 2.0 – Facebook, Twitter, Instagram, Google +…-are the most effective digital channel for this commercial purpose, while spending on these platforms does not exceed 15% of marketing budgets.
This imbalance explains that almost 40% of the respondents have pointed out that it would spend more money on networks if it provided the necessary money. In fact, as the President of the firm responsible for the report, Francesca Brosan, assures these services “have come a long way in a very short time”. In his opinion, by responding in this way, vendors have shown that they have realized what is now the challenge in its work.
How to sell through social networks?
Facebook, Twitter, Linkedin and Instagram are home to more than 30 potential customers for companies
Seven of every ten Spaniards surfing the Internet, and among these, nine out of ten are common in social networks. This means that more than 31 million Spaniards have profile on Facebook, Twitter, Linkedin or Instagram. Or, translated into business Prism, there are many potential customers swarming the net.
But, how to get to them? How convince you buy a particular product? “The first big mistake is to think that the consequence on the sale is direct,” warns Professor of Marketing Digital of ESADE, Franc racing. We are digital founder argues that the users of such networks “is there to socialize, not to buy”. This makes direct listings or the excess of corporate information on a brand to see as a nuisance.
“You have to speak it, be the object of the conversation and not the protagonist of her”, it meets racing, which highlights the prescriber of the contacts and friendships role when considering if or not a purchase.
An example would be the purchase of a car: rarely purchase is consummated through the network, but the Internet is a resource that is widely used to search and compare models. Thus, a car that dismiss its presence on networks, as he did in his time General Motors, can become invisible for users in phases that precede the purchase itself.
How to launch your brand with the help of Instagram
The social network dominated by photographs is a good resource for small businesses to publicize their products. Above all, fashion or beauty companies.
When Emily Weiss launched a line of beauty products, it was not associated with any giant cosmetics nor designed an elaborate advertising campaign. He attended the social network Instagram.
The founder of Into the Gloss, a website about beauty news, presented its Glossier brand with a series of publications on this platform, which is dominated by the use of pictures. “Everyone of my around, regardless of age and profession, comes to Instagram at least three times a day”, says Weiss, whose personal account on this network has more than 76,000 followers, while the Into the Gloss exceeds the 188,000.
Publications of Glossier, prior to the launch of the website, which contained around 125 images, gave few details. They were mostly palettes, evidence of the logo of the company and happy girls. Only the latest snapshots showed products. “The idea was to create a mood, uncertainty and attract a type of woman interested in them,” says Weiss. Instagram is now a great platform to expand your business and give your company more exposure, Instagram Marketing should be one of the most important strategies for any company trying to target the online market.
Before choosing the photos, Weiss studied the best hours to upload them on Instagram. Considered, for example, the strategy that carried out Beyonce. The pop star surprised his fans by launching his latest album through their web site late at night. Weiss also weighed the idea of revealing their intentions with regard to the launch of its new brand when published the news that had raised some two million dollars (1.6 million euros) funding for.
At the end, he chose to give clues with information on Glossier during four weeks prior to the launch.
Although the images they chose to share in Instagram had an informal spirit, actually it was a carefully planned story. Weiss selected and printed hundreds of images, including one of the film out of wave (Clueless), Alicia Silverstone, and combined them with photos that she herself made. Later, he organized 30 images that had approximately, and climbed them. The captions were minimal, without any mention of the products.
Getting more Followers is the Key
He gave also to influential people in the digital world products or garments. For example, the model Karlie Kloss won almost 27,000 I like by a photo on Instagram which wore a sweatshirt of Glossier, which the company took to republish.
Weiss also left space for fans to share their opinions. The first publication which referred to a product was a picture of lips with a pink background, a follower sent to the Manager. Later, she herself climbed the snapshot with a footnote thanking the author and added: “P.S.: we are creating products”.
The first four objects – a facial spray, a moisturizer, a base for the skin and a balm – fit into the category of makeup that “it is not really” and that is so fashionable for some time.
More than 300 million active users
The social network that lets you share pictures and videos, founded in 2010, has evolved rapidly and already exceeds users to another of the great: Twitter. Therefore, SMEs should be rating this potential to open your business to a wider audience. Firstly, it is recommended that enterprise connect Instagram with the Facebook account. Both are owned by Mark Zuckerberg, a strategy that helps to enhance the marketing.
Another trick to gain popularity is to include hashtags, terms which are used to name the publications. Users use these tags to search for topics that interest them, so if the company incorporates them, will be easier for users to find it on the net. These words should be general and define what the business is engaged or what are its competitive advantages.
Improving the quality of your Instagram Photos with a Polaroid Camera
Capture, retouch, add filters and share in seconds. This is the key to the success of Instagram, everyone wants to take advantage of. An Italian designer search Internet collective funding to convert the style vintage of this application software, with 50 million users, on a camera of truth. As in the old Polaroid, the Instant digital of Socialmatic would be printed on paper.
The application of photography to the mobile iPhone and Android, which Facebook acquired for € 765 million nearly two months ago, also it went competition at home. The company of Mark Zuckerberg, waiting for the placet of the United States authorities on its acquisition, surprised yesterday presenting Facebook Camera App. Similar to his older sister, differs because it allows you to upload multiple images simultaneously to the social network, although currently only available for devices (mobile and tablets) with operating system iOS (Apple) in English-speaking countries.
Only Socialmatic is a prototype, but has very specific characteristics: memory of 16 Gb, Wi-Fi wifi and bluetooth, touch screen 4:3, lens filter in 3D, internal printer and ink cartridge, such as the Polaroid. The printed images with this camera would have a sticker to be able to paste them into any place, as well as a QR code that would identify the owner. They might even write a text that will be in the picture.
The idea of the Italian graphic designer Antonio De Rosa, 36, has been well received in the network where went to finance itself on the micropatronage Indiegogo, similar to dripping or Kickstarter service. Currently has 122 patrons and has raised $4,000 for the 50,000 estimated will cost the project. Their objective, that Socialmatic cost less than $350 (279 euros) in stores.
The Importance of Quality over Quantity when dealing with Social Media
Pink is aware of the difficulty of his initiative, because it lacks license Instagram, i.e. from Facebook, to use his image and system. “It is like a game of chess,” alleges promoter, which hopes to raise the money waiting that the noise that has been generated on the Internet (18,000 mentions on Twitter) encourage Facebook to seek him first. The social network needs mobile and with Socialmatic would combine the analog universe and digital, although De Rosa says that it has reached an agreement with “a leading company in the global telecommunications”, which does not reveal your name, to carry out the prototype. Designer dreams of “the power of the social network to carry real-life”, uniting the power of social media, photography and communication, and combining various dynamics, from the post-it until the exchange of photos. Some cheap instagram likes can help you boost the perception that your Instagram account is very popular.
Fever by retro photographs, which has unleashed Instagram, has led to other initiatives. Breakfast NY Agency launched Instaprint, a digital photo printing booth, and Polaroid rescued in November its most emblematic camera, adapting to new technologies. A few days ago was Polamatic, its application for mobile phones.